![]() Everybody has a stash of personal mementos from life, and they’re things that would be valueless to everybody else, but to you they’re priceless. The second is Pride-these moments capture us at our best. So think of birthday parties, athletic competitions, cocktails with friends at sunset. ![]() These are moments that lift us above the everyday-they spark positive emotions like joy, delight, and engagement. When you’re 85 years old, sitting on the front porch, reflecting on your life, your wealth is those moments.” And what we found is that there are four elements that recur again and again. Jordan: You have the defining moment formula, and the acronym for it is EPIC.ĭan: We were looking at memorable experiences of all kinds, ranging from your wedding day, to some fine dining experience, to more personal things-like when a teacher in school took you aside and commented on some talent you didn’t even know you had. Trending: The Good Enough Job: Reclaiming Life from Work Those moments stick to memory, and all that moment-by-moment sweatiness and irritability fades out. So when we remember Disney, we remember the adrenaline rush after a roller coaster, or when Goofy came over to your little boy and gave him a treat, and your son just smiled with delight. One of the moments that we tend to recall is the peak, which is the most positive moment in a positive experience. You just remember certain scenes, certain moments-and there are certain moments that you disproportionately remember. If you think about a vacation you took last year, or a semester in college, or a project at work from a couple years ago, it’s pretty obvious that you don’t remember the whole experience from start to finish. This brings us to something that psychologists talk about as the “peak-end principle,” which says that when we remember our experiences, what we remember are moments. But six months later, you look back and you’re like, “You know, that trip to Disney was one of the highlights of the year.” How could something that wasn’t that great in the moment become a highlight of your experience? Because parks can be a pain-there are long lines, it’s 95 degrees, everything’s expensive, there are crowds everywhere. One thing I like to offer as a thought experiment is the “Disney paradox.” For the majority of your moments at an amusement park, you would have been happier sitting on your couch at home. So is really about, “How do we shape people’s experience in a way that is meaningful and memorable?” And anybody who’s a parent is thinking about their kid’s experience. Or if you’re in health care, you’re thinking about the patient experience. Are these things that just happen to us, or do we create them somehow?ĭan: It all comes back to experience-if you run a business, you’re thinking about the customer experience. Jordan: I love the idea that we all have these defining moments. Jordan Harbinger recently hosted him on The Jordan Harbinger Show to discuss how to design meaningful, memorable moments, and why you should finally take that big trip you’ve always fantasized about. Why your first day on the job should include giving away free beerĭan Heath is a Senior Fellow at Duke University’s CASE center, and the co-author, along with his brother Chip, of four bestselling books: Decisive, Switch, Made to Stick, and their latest, The Power of Moments: Why Certain Experiences Have Extraordinary Impact.Which country’s citizens largely ignore their own birthdays.What the “Disney paradox” teaches us about memory.
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